Building a cohesive product and brand from the ground up.
Project Overview
Covid created a unique opportunity for a security focused video conferencing startup. The challenge was they had to redesign their product, build a brand, and raise money.
Arc set out to redefine intuitive and secure video conferencing. They had to design a product, build a team and raise money.
Solution
We were hired to guide their pitch design and brand strategy. After they secured funding we guided their brand and product development leading up to their beta launch.
Results
Arc had a great pitch, brand experience and product that enabled it to raise significant early stage investment and launch a successful beta product.
"John and his team provided invaluable strategic and creative direction to Digital ARC, helping us build a brand, raise capital, and prepare for launch."
John Murphy, CEO
Product Design
We oversaw all UX/UI design for arcs product. This included a desktop app as well as mobile apps for android and iphone.
Brand Creation
We helped ARC create everything from their logo and brand positioning to their website and promotional videos.
