StacDek

Using a peer-to-peer marketplace to build community trust.

Project Overview

OfferUp was the largest peer-to-peer marketplace in the country but they needed a to build trust and connection in the communities they served.

Building community Trust

Campaign Design | Brand Strategy | Content

Challenge

OfferUp is one of the largest peer to peer marketplaces in the country. Their business is built on neighbors choosing to trust each other. Our challenge was to help them design a campaign to bring a message of connection and trust to their extensive user base.

Solution

OfferUp was is willing to take some bold steps to rebuild trust in communities across the country. We worked with them to design the #NeighborUp campaign, brand strategy and content.

Results

OfferUp facilitated Neighorhood dinners and events across the country with community leaders and OfferUp members. This community focus campaign helped strengthen OfferUp’s position in the marketplace as a trustworthy gathering place for local commerce.

"John has been an invaluable strategic partner who has helped shape our vision and create incredible content.”

- Natalie Angelillo VP of Communications and Community

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“We live in this huge city, I don’t even really know my neighbors. I’ve been living here for 6 years and I’m realizing its really important to go out there to try and make those connections. It’s not just being open to the connections, but actually seeking it out.”

– High School Principal, Downtown LA

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