Reinventing a legacy non-profit in a post Covid World.

Project Overview
One had a strong local presence but wanted to expand their reach. The challenge was to take an experiential organization virtual, expand their offerings and build an online platform.

Going Virtual

Brand Strategy | Business Model | Product Design | Communications

Challenge
One had a long history of serving the people of San Antonio but wanted to figure out how to expand their reach.
Solution
We helped them clarify their core competency and build a brand strategy around it. Then we designed and helped them build out a suite of offerings and experiences that complimented their legacy offerings.
Results
We had the opportunity to help One transform their brand identity and core offerings. We also collaborated with them to explore and establish innovative revenue streams that would help them become less donor dependent.
“John and his team embody two of my favorite qualities: working smarter not harder and under promise, over deliver. Hiring them is an investment in strategic direction combined with creative excellence to embody forward momentum. It’s truly a privilege to work with them!” - Cayce Harris, Director at One

One Digital Relaunch

We help One design a brand strategy and then worked with designers to build out a new website and LMS platform. Then our team worked with them to create content and launch digital campaigns.

The One Journal

As we helped one design new offerings we saw online reader engagement increase dramatically. This created the opportunity to release a print publication to compliment the platform we were building.