The First Three Books Any Startup Founder should Read!

What you learn in these books will change how you think about and approach starting anything.

There are TONS of books out there promising to help founders build successful startups. Some are worth reading, but only a few will change your life. Here are the top three books that we believe every founder should read first. What you learn in these books will change how you think about and approach starting anything.

Art of the Start - Guy Kawasaki 

“This is a must-read book for every entrepreneur.” - Mark Cuban, owner of the Dallas Mavericks and star of Shark Tank

In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business’s most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real.

The Lean Startup -  Eric Ries

Many CEOs have fully embraced and continue to internalize the lean startup principles” - Fast Company

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in an age when companies need to innovate more than ever.

BE 2.0 (Beyond Entrepreneurship) - Jim Collins, Bill Lazier

“Memorize the first 86 pages of Beyond Entrepreneurship” - Reed Hastings

What's the roadmap to create a company that not only survives its infancy but thrives, changing the world for decades to come?

Nine years before the publication of his epochal bestseller Good to Great, Jim Collins and his mentor, Bill Lazier, answered this question in their bestselling book, Beyond Entrepreneurship.

Beyond Entrepreneurship left a definitive mark on the business community, influencing the young pioneers who were, at that time, creating the technology revolution that was birthing in Silicon Valley. Decades later, successive generations of entrepreneurs still turn to the strategies outlined in Beyond Entrepreneurship to answer the most pressing business questions.

BE 2.0 is a new and improved version of the book that Jim Collins and Bill Lazier wrote years ago. In BE 2.0, Jim Collins honors his mentor, Bill Lazier, who passed away in 2005, and reexamines the original text of Beyond Entrepreneurship with his 2020 perspective.

Key takeaways

The First Three Books Any Startup Founder should Read!

What you learn in these books will change how you think about and approach starting anything.

There are TONS of books out there promising to help founders build successful startups. Some are worth reading, but only a few will change your life. Here are the top three books that we believe every founder should read first. What you learn in these books will change how you think about and approach starting anything.

Art of the Start - Guy Kawasaki 

“This is a must-read book for every entrepreneur.” - Mark Cuban, owner of the Dallas Mavericks and star of Shark Tank

In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business’s most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real.

The Lean Startup -  Eric Ries

Many CEOs have fully embraced and continue to internalize the lean startup principles” - Fast Company

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in an age when companies need to innovate more than ever.

BE 2.0 (Beyond Entrepreneurship) - Jim Collins, Bill Lazier

“Memorize the first 86 pages of Beyond Entrepreneurship” - Reed Hastings

What's the roadmap to create a company that not only survives its infancy but thrives, changing the world for decades to come?

Nine years before the publication of his epochal bestseller Good to Great, Jim Collins and his mentor, Bill Lazier, answered this question in their bestselling book, Beyond Entrepreneurship.

Beyond Entrepreneurship left a definitive mark on the business community, influencing the young pioneers who were, at that time, creating the technology revolution that was birthing in Silicon Valley. Decades later, successive generations of entrepreneurs still turn to the strategies outlined in Beyond Entrepreneurship to answer the most pressing business questions.

BE 2.0 is a new and improved version of the book that Jim Collins and Bill Lazier wrote years ago. In BE 2.0, Jim Collins honors his mentor, Bill Lazier, who passed away in 2005, and reexamines the original text of Beyond Entrepreneurship with his 2020 perspective.