StacDek

Celebrating 40 years of going together.

Project Overview

Superfeet makes the best insoles in the outdoor retail market. For their 40th anniversary they wanted to celebrate more than just their insoles.

A culture driven brand

Brand Strategy | Brand Film

Challenge

Superfeet needed a theme, brand narrative and content for their 40th anniversary. They wanted to focus on more than insoles and let people know what really made them tick.

Solution

We interviewed executives, founders and employees and consistently saw what truly made Superfeet unique, was its amazing people and culture. We helped them design a narrative and brand film showcasing the people and culture behind the scenes that makes Superfeet such a special company.

Results

We worked closely with their team to build a cohesive brand experience to kick off Superfeet’s 40th anniversary. The vision of celebrating its people and culture grew into a campaign and brand identity that helped Superfeet differentiate itself and resonate with its customers.

“John and his team are great to work with. From our first meeting with them until the project was finished they felt more like part of our team than an outside agency. “

- Linda Balfour, Marketing Director

‍

Brand Narrative

The brand narrative resulted in a brand film that talked about more than just high-quality insoles. It was a glance into the community of Superfeet's employee owners. We helped tell the story of a company culture and how it impact the world outside the office. The film reflected the values they stand for and live out every day from product design to customer support and fulfillment.