Differentiating a high-end builder in a competitive market.

Project Overview
Travis S. White had been building ultra high quality homes in the Texas hill country for years. Rapid economic and market shifts forced them to improve their business model since cutting down on quality in the name of profit wasn’t an option.

Building a growth strategy.

Growth Strategy | Brand Strategy

Challenge
A high-end custom home builder found themselves having to adapt to supply shortages, significant material price increases and a booming south Texas building market. Their relentless commitment to quality create challenges in a hyper competitive market.
Solution
We took them through our process to assess the business and look for growth opportunities. We saw a way to help them narrow in on an emerging market and customer type that better fit the kinds of homes they built and price bracket.
Results
Then we helped them improve their business model, brand strategy and expand their service offerings. This contributed to helping them land more of the right kind of clients and significantly increase revenue.