How to use a value proposition map

A value proposition canvas helps you map out how your products solve problems and meet the desires of your customers.

How do you know if what you're selling matches the needs and desires of your customers? A value proposition canvas is a simple tool that helps you visualize how your products or services create value for your customers. Here are a few important things to know about the value proposition canvas.

  1. You will likely create multiple value proposition canvases before you find fit.
  2. You should create a separate value proposition canvas for each customer segment in your business model. 
  3. It will be helpful to rank the gains and pains in order of importance so that you can know what to prioritize in your communications. 
  4. A value proposition map is a living canvas and should be updated as you learn more about your customers or evolve your offering. 

Key takeaways

How to use a value proposition map

A value proposition canvas helps you map out how your products solve problems and meet the desires of your customers.

How do you know if what you're selling matches the needs and desires of your customers? A value proposition canvas is a simple tool that helps you visualize how your products or services create value for your customers. Here are a few important things to know about the value proposition canvas.

  1. You will likely create multiple value proposition canvases before you find fit.
  2. You should create a separate value proposition canvas for each customer segment in your business model. 
  3. It will be helpful to rank the gains and pains in order of importance so that you can know what to prioritize in your communications. 
  4. A value proposition map is a living canvas and should be updated as you learn more about your customers or evolve your offering.