What makes a startup different than an established company? Many founders look at their startup through the lens of the successful companies they see all around them. It's not uncommon for founders to look at how a successful business works and then try to emulate those things within their startup. This usually means bringing on executive talent, getting a nice office space, and obsessing over quality control. Thought leaders in the startup world, like Steve Blank, have helped pioneer a new way of thinking about startups. Instead of viewing startups as small versions of large companies, they now teach that startups should be recognized as temporary search organizations. As Steve Blank often says, the only goal of a startup is to find a repeatable and scalable business model.
The lean startup movement has helped founders around the world avoid the mistake of pretending to be a big company and prioritizes testing and customer feedback as their organization's purpose. Once a startup finds a repeatable and scalable business model, it begins transitioning from a search organization into a company that executes its known business model.
In this video, Steve Blank gives an overview of the three phases of a lean startup.
Business model design
customer development
agile engineering (or agile product development for non-tech companies)
What makes a startup different than an established company? Many founders look at their startup through the lens of the successful companies they see all around them. It's not uncommon for founders to look at how a successful business works and then try to emulate those things within their startup. This usually means bringing on executive talent, getting a nice office space, and obsessing over quality control. Thought leaders in the startup world, like Steve Blank, have helped pioneer a new way of thinking about startups. Instead of viewing startups as small versions of large companies, they now teach that startups should be recognized as temporary search organizations. As Steve Blank often says, the only goal of a startup is to find a repeatable and scalable business model.
The lean startup movement has helped founders around the world avoid the mistake of pretending to be a big company and prioritizes testing and customer feedback as their organization's purpose. Once a startup finds a repeatable and scalable business model, it begins transitioning from a search organization into a company that executes its known business model.
In this video, Steve Blank gives an overview of the three phases of a lean startup.
Business model design
customer development
agile engineering (or agile product development for non-tech companies)
