To many people, strategy is a total mystery. But it’s really not complicated, says Harvard Business School’s Felix Oberholzer-Gee, author of "Better, Simpler Strategy". 00:00 To many people, strategy is a mystery.00:25 Strategy does not start with a focus on profit.
06:18 Real world example: Best Buy's dramatic turnaround
Companies should simplify and focus on two value drivers, he argues: customer satisfaction and employee satisfaction. By aligning strategic initiatives on these alone, leaders make their workers’ jobs less complicated and improve customer experiences.
Oberholzer-Gee is the author of the Harvard Business Review article “Eliminate Strategic Overload” (https://hbr.org/2021/05/eliminate-str...) as well as the book “Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance” (https://www.amazon.com/Better-Simpler...).Produced and edited by Scott LaPierreVideo by Dave Di Iulio and Elie HoneinAnimation by Alex Belser
To many people, strategy is a total mystery. But it’s really not complicated, says Harvard Business School’s Felix Oberholzer-Gee, author of "Better, Simpler Strategy". 00:00 To many people, strategy is a mystery.00:25 Strategy does not start with a focus on profit.
06:18 Real world example: Best Buy's dramatic turnaround
Companies should simplify and focus on two value drivers, he argues: customer satisfaction and employee satisfaction. By aligning strategic initiatives on these alone, leaders make their workers’ jobs less complicated and improve customer experiences.
Oberholzer-Gee is the author of the Harvard Business Review article “Eliminate Strategic Overload” (https://hbr.org/2021/05/eliminate-str...) as well as the book “Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance” (https://www.amazon.com/Better-Simpler...).Produced and edited by Scott LaPierreVideo by Dave Di Iulio and Elie HoneinAnimation by Alex Belser
