Is your business idea a good one? By the end of this course, you will have a much better idea of how good your business idea is and whether or not it's worth pursuing. 

Before starting a new business, there are four primary questions to answer. 

1. Is it possible?
2. Is there an unmet need for it?
3. Can I make money meeting that need?
4. Am I willing and capable of doing what it takes to make this business successful? 

The most important thing you can do as a founder at this stage is avoid letting your passion for your idea cloud your ability to evaluate the business potential of that idea honestly. This course will help you know if your idea is ready to move forward and how to go about it— or if it needs some more work first. 

Your job right now is to reduce risk by finding answers.

Below is a step-by-step outline of the idea evaluation process.

Step one

Outline and clarify your idea

• Explain your idea and future offering.
• Who needs your solution, and how big do you think the market is?
• What resources will you need to launch this company?
  

Step two

Do market research

• Figure out how big the market is for the need you're planning to solve.
• Identify competitors and current solutions to the need you plan to meet.
• Spot significant trends in the market that could affect your business.
  

Step three

Get valuable feedback. One of the biggest mistakes that first-time entrepreneurs often make is overvaluing their idea to the extent that it keeps them from getting valuable feedback. Successful businesses are all about execution. It's doubtful that somebody's going to wanna steal your idea and put in the work required to build it into a successful company. 

• Talk to Industry experts.
• Talk to potential customers.
• Talk to experienced entrepreneurs.
• Talk to technical experts (if applicable)

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