A value map is a tool that helps you visualize how your products or services create value for your customers.
Here are a few important things to know about the value map.
Now we are going to start connecting the needs and desires of your customers to what your business sells and how it delivers it. Use the spaces provided on your StacDek Value Map to answer the questions below.
What needs does your customer have? (as it pertains to your business).
List your answers in the top left-hand box on the Value Map PDF.
Your customers are looking for specific solutions to problems or pains they currently experience. That's why their friend told them about your company or why they clicked your ad or searched google to look for a company like yours. What is the need your customers have that led them to consider buying from you?
In order to create an effective Value proposition, you need to rethink what the word "need" means and what your customer really needs in relation to your offering. For example, a customer may want a new pair of dress shoes, but she wants them because she has a need to feel attractive or look professional. When we talk about your customers' needs, we aren't just talking about the product they buy and what they do with it. The shoe customer mentioned above doesn't just need shoes to wear. She needs a sense of status and attractiveness.
Value-adds- Things they would like but wouldn't expect.
Now that you have outlined what the customer needs, what else would they want in the process that would make working with your company a better experience? What would make the customer feel like they received more value from working with your company? List everything they want, even if you're not sure you can deliver on it. Obviously, exclude unreasonable value-adds. Use the bottom left-hand box to list your answers.
A value map is a tool that helps you visualize how your products or services create value for your customers.
Here are a few important things to know about the value map.
Now we are going to start connecting the needs and desires of your customers to what your business sells and how it delivers it. Use the spaces provided on your StacDek Value Map to answer the questions below.
What needs does your customer have? (as it pertains to your business).
List your answers in the top left-hand box on the Value Map PDF.
Your customers are looking for specific solutions to problems or pains they currently experience. That's why their friend told them about your company or why they clicked your ad or searched google to look for a company like yours. What is the need your customers have that led them to consider buying from you?
In order to create an effective Value proposition, you need to rethink what the word "need" means and what your customer really needs in relation to your offering. For example, a customer may want a new pair of dress shoes, but she wants them because she has a need to feel attractive or look professional. When we talk about your customers' needs, we aren't just talking about the product they buy and what they do with it. The shoe customer mentioned above doesn't just need shoes to wear. She needs a sense of status and attractiveness.
Value-adds- Things they would like but wouldn't expect.
Now that you have outlined what the customer needs, what else would they want in the process that would make working with your company a better experience? What would make the customer feel like they received more value from working with your company? List everything they want, even if you're not sure you can deliver on it. Obviously, exclude unreasonable value-adds. Use the bottom left-hand box to list your answers.