Connecting Purpose and Profit

Now let's see if the objectives you wrote align with your organization's purpose and profit.

Try to fill in the blanks below  about your companies why:

We are here to __________. We are doing that because __________.


To communicate the profit portion of your organization, fill in the blanks below:

We sustain ourselves by _________ in order to _________.

This video was created by the team at What Matters. For more videos and resources on OKRs, visit www.whatmatters.com.

Up next

OKRs are not KPIs

OKRs and KPIs can and should exist alongside each other.

Course content

Why the secret to success is setting the right goals
Why the secret to success is setting the right goals
Writing your first objective
Writing your first objective
Connecting Purpose and Profit
Connecting Purpose and Profit
OKRs are not KPIs
OKRs are not KPIs
Key Results
Key Results
Inputs, Outputs and Outcomes
Inputs, Outputs and Outcomes
Improving your Key Results
Improving your Key Results
Get feedback, practice, and learn more.
Get feedback, practice, and learn more.

Connecting Purpose and Profit

Now let's see if the objectives you wrote align with your organization's purpose and profit.

Try to fill in the blanks below  about your companies why:

We are here to __________. We are doing that because __________.


To communicate the profit portion of your organization, fill in the blanks below:

We sustain ourselves by _________ in order to _________.

This video was created by the team at What Matters. For more videos and resources on OKRs, visit www.whatmatters.com.

Up next

OKRs are not KPIs

OKRs and KPIs can and should exist alongside each other.

Course content

Why the secret to success is setting the right goals
Why the secret to success is setting the right goals
Writing your first objective
Writing your first objective
Connecting Purpose and Profit
Connecting Purpose and Profit
OKRs are not KPIs
OKRs are not KPIs
Key Results
Key Results
Inputs, Outputs and Outcomes
Inputs, Outputs and Outcomes
Improving your Key Results
Improving your Key Results
Get feedback, practice, and learn more.
Get feedback, practice, and learn more.