Cost structure

What are the most important things you need to spend money on to make your business successful?

What are the most important things you need to spend money on to make your business successful? 


Finding customers, delighting customers, and delivering value all cost money. Add up the cost of maintaining and operating your key resources, key activities and key partnerships. These numbers should give you a clear idea of your cost structure.

 

What are the most essential costs you will incur in operating the business model that you've designed? List out the major cost categories in your business model (for example, people, marketing, production, and facilities)


There are two primary cost structures, cost-driven, and value-driven. Cost-driven companies are more focused on minimizing costs wherever possible. Value-driven companies are primarily focused on creating more value. What cost structure does your business have? 


Examples: A luxury resort has a Value-Driven business model, and Walmart has a Cost Driven business model. 

Up next

What's next?

Remember, the only goal of a startup is to find a business model that works.

Course content

Idea to business model
Idea to business model
Business Model Overview
Business Model Overview
Prototyping your business model
Prototyping your business model
Target Market and Customer Segments
Target Market and Customer Segments
Value proposition
Value proposition
Channels
Channels
Customer relationships
Customer relationships
Revenue streams
Revenue streams
Key resources
Key resources
Key activities
Key activities
Key partners
Key partners
Cost structure
Cost structure
Navigating Your Environment
Navigating Your Environment
Proving your business model
Proving your business model
What's next?
What's next?

Cost structure

What are the most important things you need to spend money on to make your business successful?

What are the most important things you need to spend money on to make your business successful? 


Finding customers, delighting customers, and delivering value all cost money. Add up the cost of maintaining and operating your key resources, key activities and key partnerships. These numbers should give you a clear idea of your cost structure.

 

What are the most essential costs you will incur in operating the business model that you've designed? List out the major cost categories in your business model (for example, people, marketing, production, and facilities)


There are two primary cost structures, cost-driven, and value-driven. Cost-driven companies are more focused on minimizing costs wherever possible. Value-driven companies are primarily focused on creating more value. What cost structure does your business have? 


Examples: A luxury resort has a Value-Driven business model, and Walmart has a Cost Driven business model. 

Up next

What's next?

Remember, the only goal of a startup is to find a business model that works.

Course content

Idea to business model
Idea to business model
Business Model Overview
Business Model Overview
Prototyping your business model
Prototyping your business model
Target Market and Customer Segments
Target Market and Customer Segments
Value proposition
Value proposition
Channels
Channels
Customer relationships
Customer relationships
Revenue streams
Revenue streams
Key resources
Key resources
Key activities
Key activities
Key partners
Key partners
Cost structure
Cost structure
Navigating Your Environment
Navigating Your Environment
Proving your business model
Proving your business model
What's next?
What's next?