What is your business's value proposition?
Business is all about exchanging value. What value are you offering your customer in exchange for money? The value you're offering is not just the product or service you offer; it's the need you meet for the customer.
You can create value for your target customer by offering better performance than the leading competitor or offering a highly customizable experience. You could also provide your product or service at a lower cost, improve design, or provide something new and improved.
The goal of a new business is to find a problem-solution fit. Problem and solution fit is when your company's solution meets the needs created by your customer's problems. Until your business has achieved problem-solution fit, it won't be able to be successful. Another term used interchangeably with problem-solution fit is product-market fit.
Your value proposition describes the solution you provide to solve the customer's problem. If you're not sure what problem your product or service solves, then you haven't found a way to turn your idea into a business.
Side note: A problem doesn't have to be something big; it just needs to be a pain point that motivates a customer to pay for a solution. For instance, Coke solves the problem of thirst, wanting something tasty to drink, or just needing lots of sugar. A problem doesn't have to be big; it just has to be big enough that someone's willing to pay for it.
What is your business's value proposition?
Business is all about exchanging value. What value are you offering your customer in exchange for money? The value you're offering is not just the product or service you offer; it's the need you meet for the customer.
You can create value for your target customer by offering better performance than the leading competitor or offering a highly customizable experience. You could also provide your product or service at a lower cost, improve design, or provide something new and improved.
The goal of a new business is to find a problem-solution fit. Problem and solution fit is when your company's solution meets the needs created by your customer's problems. Until your business has achieved problem-solution fit, it won't be able to be successful. Another term used interchangeably with problem-solution fit is product-market fit.
Your value proposition describes the solution you provide to solve the customer's problem. If you're not sure what problem your product or service solves, then you haven't found a way to turn your idea into a business.
Side note: A problem doesn't have to be something big; it just needs to be a pain point that motivates a customer to pay for a solution. For instance, Coke solves the problem of thirst, wanting something tasty to drink, or just needing lots of sugar. A problem doesn't have to be big; it just has to be big enough that someone's willing to pay for it.