How will you capture contact information?
If you have reached the right target market with the right message, then congratulations. But the next important question is how are you going to get their contact information so you can stay in touch? The goal of most of your prospect marketing should be to generate leads, not create immediate sales. So it's important that you capture contact information and give yourself a chance to create a sale later. If you can't stay in touch, you're wasting money and opportunity.
The best way to capture a prospect's contact information is to exchange value. You can do this by offering something your prospect finds valuable in exchange for their email address. People are tired of being asked for their contact information, so offering something of value makes the lead capture process a positive experience for the prospect.
Here are a few questions to help you determine the best way to get your prospect's contact information.
Explain how you will capture your target markets contact info in the box provided on the Marketing Plan Canvas.
How will you stay in touch?
Congratulations, your prospect has given you their contact information. What now? Should you send them daily emails with hot new offers, or maybe you should wait a few months to reach out, so you don't seem over ambitious to make a sale. The truth is there's no one correct answer; it depends a lot on who your leads are and what sort of product or service your offering. But in general, there's a few things to keep in mind:
Don't let your leads get cold by letting too much time pass between communications with them. But please don't blow up their inbox with spam. Make sure that every communication you have with them makes them like your company more.
How are you going to nurture them from lead to customer? Keep in mind that it's a good rule of thumb to make sure that only one out of four communications that you send your leads is sales oriented. Below are some questions to help you determine the answer.
Describe how you will stay in touch with your prospects in the box provided on the Marketing Plan Canvas.
How will you convert leads into customers?
The best way to think about a brand's relationship with its customers is exactly that "relationship." Lots of marketing starts by trying to create a sale. However, the best way to think about marketing is that you nurture relationships that will eventually lead to sales. You must create certain events in your relationship with your leads that convert them from potential customers into customers. These are called "conversion triggers." What are some conversion triggers that could work well in your business?
Let's say you've done a great job at staying in touch with all your leads; you're sending them helpful information and seeing positive feedback. You know they're the right kind of customer, but they haven't converted yet. What can you do to help them decide to make a purchase? Some companies successfully use limited-time opportunities or offers. Another great option is to set up a free consultation or free trial. Depending on the size of your business, you could even consider calling, mailing, or visiting potential customers. What makes sense for your business?
Helpful hint: A good rule of thumb is that you only want one out of every four communications with a potential customer to be focused on creating a sale. The other three of four communications should focus on adding value to the future customer and strengthening their relationship with your brand.
Describe how you will convert leads to customers in the box provided on the Marketing Plan Canvas.
How will you capture contact information?
If you have reached the right target market with the right message, then congratulations. But the next important question is how are you going to get their contact information so you can stay in touch? The goal of most of your prospect marketing should be to generate leads, not create immediate sales. So it's important that you capture contact information and give yourself a chance to create a sale later. If you can't stay in touch, you're wasting money and opportunity.
The best way to capture a prospect's contact information is to exchange value. You can do this by offering something your prospect finds valuable in exchange for their email address. People are tired of being asked for their contact information, so offering something of value makes the lead capture process a positive experience for the prospect.
Here are a few questions to help you determine the best way to get your prospect's contact information.
Explain how you will capture your target markets contact info in the box provided on the Marketing Plan Canvas.
How will you stay in touch?
Congratulations, your prospect has given you their contact information. What now? Should you send them daily emails with hot new offers, or maybe you should wait a few months to reach out, so you don't seem over ambitious to make a sale. The truth is there's no one correct answer; it depends a lot on who your leads are and what sort of product or service your offering. But in general, there's a few things to keep in mind:
Don't let your leads get cold by letting too much time pass between communications with them. But please don't blow up their inbox with spam. Make sure that every communication you have with them makes them like your company more.
How are you going to nurture them from lead to customer? Keep in mind that it's a good rule of thumb to make sure that only one out of four communications that you send your leads is sales oriented. Below are some questions to help you determine the answer.
Describe how you will stay in touch with your prospects in the box provided on the Marketing Plan Canvas.
How will you convert leads into customers?
The best way to think about a brand's relationship with its customers is exactly that "relationship." Lots of marketing starts by trying to create a sale. However, the best way to think about marketing is that you nurture relationships that will eventually lead to sales. You must create certain events in your relationship with your leads that convert them from potential customers into customers. These are called "conversion triggers." What are some conversion triggers that could work well in your business?
Let's say you've done a great job at staying in touch with all your leads; you're sending them helpful information and seeing positive feedback. You know they're the right kind of customer, but they haven't converted yet. What can you do to help them decide to make a purchase? Some companies successfully use limited-time opportunities or offers. Another great option is to set up a free consultation or free trial. Depending on the size of your business, you could even consider calling, mailing, or visiting potential customers. What makes sense for your business?
Helpful hint: A good rule of thumb is that you only want one out of every four communications with a potential customer to be focused on creating a sale. The other three of four communications should focus on adding value to the future customer and strengthening their relationship with your brand.
Describe how you will convert leads to customers in the box provided on the Marketing Plan Canvas.