Who is your target market?
At this point, you've already worked on value proposition mapping and customer personas. So the target market section of your marketing plan should clearly say who your product or service is designed for. Write a short description of your target market in the box provided on the Marketing Plan Canvas.
What are you going to say to your target market?
In the value proposition design process, you worked on outlining how your product or service meets the needs and wants of your target customer. It's impossible to market effectively if you don't know how the value you offer aligns with your target market's needs or wants. Look back at your Value Proposition Statement. That's what you need to say to your target market. All your marketing and brand messaging should come out of this simple explanation of how your offerings meets the needs and wants of your customers.
Write your Value Proposition Statement in the box provided on the Marketing Plan Canvas.
How are you going to deliver your message?
What do you think is going to be the best way to reach your target market? There are lots of ways to deliver a message; what's the best one for you? This includes the content that you will use as well as the channels that you will use. Below are two questions to help you determine how best to deliver your message to your target audience.
The ideal way to deliver your message will be on a channel your target market likes to use with a type of content they find engaging. Write a short description of how you will deliver your message to your target market in the box provided on the Marketing Plan Canvas.
Who is your target market?
At this point, you've already worked on value proposition mapping and customer personas. So the target market section of your marketing plan should clearly say who your product or service is designed for. Write a short description of your target market in the box provided on the Marketing Plan Canvas.
What are you going to say to your target market?
In the value proposition design process, you worked on outlining how your product or service meets the needs and wants of your target customer. It's impossible to market effectively if you don't know how the value you offer aligns with your target market's needs or wants. Look back at your Value Proposition Statement. That's what you need to say to your target market. All your marketing and brand messaging should come out of this simple explanation of how your offerings meets the needs and wants of your customers.
Write your Value Proposition Statement in the box provided on the Marketing Plan Canvas.
How are you going to deliver your message?
What do you think is going to be the best way to reach your target market? There are lots of ways to deliver a message; what's the best one for you? This includes the content that you will use as well as the channels that you will use. Below are two questions to help you determine how best to deliver your message to your target audience.
The ideal way to deliver your message will be on a channel your target market likes to use with a type of content they find engaging. Write a short description of how you will deliver your message to your target market in the box provided on the Marketing Plan Canvas.