Your employees, partners, and owners need to be sold on your business as well. If you want to attract and retain top talent, then you need to be able to clearly explain how they are going to get what they need and want from your business. Then your business needs to be set up to deliver those things to them. Clear and simple summaries of how you create value for each type of stakeholder will help you clearly communicate and deliver value to your stakeholders.
How does your business create value for its employees?
Look at the StacDek Stakeholder Value Map - Part 3. We are going to start with the business value offering for employees. In the box provided, you are going to write out in 2-3 sentences how your business creates value for your employees. Look at the top 2-3 Needs and Value-adds from the StacDek Value Map - Part 2 that you have already completed. Those are the most important ways your business can create value for its employees. Do your best to write 2-3 sentences that explain how your company delivers value to employees.
What we are communicating here is how your company provides for the Needs and Value-adds of its employees. Do your best not to just write down what the employees want; talk about how your business is structured to deliver the outcomes your employees find valuable.
How does your business create value for its partners?
Now let's do the same thing for your partners. in the box provided, you are going to write out in 2-3 sentences how your business creates value for your partners. Look at the top 2-3 partner Needs and Value-adds from the StacDek Value Map - Part 2 that you have already completed. Those are the most important ways your business can create value for its partners. Do your best to write 2-3 sentences that explain how your company delivers value to partners.
Side Note: If your business has a lot of partners, then you may need to write separate statements for each category of partners. If your business is smaller, then you likely have just a few partners and will have lots of overlap in their Needs and Value-adds.
What we are communicating here is how your company provides for the Needs and Value-adds of its partners. Do your best not to just to write down what the partners want; talk about how your business is structured to deliver the outcomes your partners find valuable.
How does your business create value for its owners?
Now let's do the same thing for your owners. In the box provided, write out in 2-3 sentences how your business creates value for its owners. Look at the top 2-3 owner Needs and Value-adds from the StacDek Value Map - Part 2 that you have already completed. Those are the most important ways your business can create value for its owners. Do your best to write 2-3 sentences that explain how your company delivers value to owners.
Side Note: If your business has one owner, then this should be simple. If you have investors, equity-holding employees, and founding owners, then the Needs and Value-adds could be contradictory. Most Venture investors want an exit (return on their investment through a sale or IPO) in 3-5 years. That Need, for example, could be opposed to a founding owner's Need for work-life balance. Hopefully, you have already chosen your business partners based on your aligned goals, but that's often not the case. Sometimes partners priorities change over time, or you might have had limited options when getting your initial funding. If some owners have radically different priorities from others, then go ahead and write separate statements.
What we want to communicate here is how your company provides for the Needs and Value-adds of its owners. Do your best not to just write down what the owners want. Write a statement about how your business is structured to deliver the outcomes the owners find valuable.
Your employees, partners, and owners need to be sold on your business as well. If you want to attract and retain top talent, then you need to be able to clearly explain how they are going to get what they need and want from your business. Then your business needs to be set up to deliver those things to them. Clear and simple summaries of how you create value for each type of stakeholder will help you clearly communicate and deliver value to your stakeholders.
How does your business create value for its employees?
Look at the StacDek Stakeholder Value Map - Part 3. We are going to start with the business value offering for employees. In the box provided, you are going to write out in 2-3 sentences how your business creates value for your employees. Look at the top 2-3 Needs and Value-adds from the StacDek Value Map - Part 2 that you have already completed. Those are the most important ways your business can create value for its employees. Do your best to write 2-3 sentences that explain how your company delivers value to employees.
What we are communicating here is how your company provides for the Needs and Value-adds of its employees. Do your best not to just write down what the employees want; talk about how your business is structured to deliver the outcomes your employees find valuable.
How does your business create value for its partners?
Now let's do the same thing for your partners. in the box provided, you are going to write out in 2-3 sentences how your business creates value for your partners. Look at the top 2-3 partner Needs and Value-adds from the StacDek Value Map - Part 2 that you have already completed. Those are the most important ways your business can create value for its partners. Do your best to write 2-3 sentences that explain how your company delivers value to partners.
Side Note: If your business has a lot of partners, then you may need to write separate statements for each category of partners. If your business is smaller, then you likely have just a few partners and will have lots of overlap in their Needs and Value-adds.
What we are communicating here is how your company provides for the Needs and Value-adds of its partners. Do your best not to just to write down what the partners want; talk about how your business is structured to deliver the outcomes your partners find valuable.
How does your business create value for its owners?
Now let's do the same thing for your owners. In the box provided, write out in 2-3 sentences how your business creates value for its owners. Look at the top 2-3 owner Needs and Value-adds from the StacDek Value Map - Part 2 that you have already completed. Those are the most important ways your business can create value for its owners. Do your best to write 2-3 sentences that explain how your company delivers value to owners.
Side Note: If your business has one owner, then this should be simple. If you have investors, equity-holding employees, and founding owners, then the Needs and Value-adds could be contradictory. Most Venture investors want an exit (return on their investment through a sale or IPO) in 3-5 years. That Need, for example, could be opposed to a founding owner's Need for work-life balance. Hopefully, you have already chosen your business partners based on your aligned goals, but that's often not the case. Sometimes partners priorities change over time, or you might have had limited options when getting your initial funding. If some owners have radically different priorities from others, then go ahead and write separate statements.
What we want to communicate here is how your company provides for the Needs and Value-adds of its owners. Do your best not to just write down what the owners want. Write a statement about how your business is structured to deliver the outcomes the owners find valuable.