Doing an objective internal assessment can be challenging; it's important to be as detached as possible in this process. Remember that the answers you give here simply help you identify the best opportunities to put time, energy, and resources towards. So if there's nothing unique about your company's offering, then it's essential to acknowledge that. It might mean there is a great opportunity for innovation that you need to explore, or it could mean you need to focus on creating other kinds of differentiation. Or if you are in a market that is driven by innovation then it means lots of your strategic energy is going to have to be focused on innovation to make up for where you are weak.
Side Note: sometimes, these types of assessments help us uncover new information or see things in a new light. Uncovering weaknesses is really good, even if it can be disappointing. Iteration is the path to success. Honestly, assessing your business is critical to unlocking growth.
Doing an objective internal assessment can be challenging; it's important to be as detached as possible in this process. Remember that the answers you give here simply help you identify the best opportunities to put time, energy, and resources towards. So if there's nothing unique about your company's offering, then it's essential to acknowledge that. It might mean there is a great opportunity for innovation that you need to explore, or it could mean you need to focus on creating other kinds of differentiation. Or if you are in a market that is driven by innovation then it means lots of your strategic energy is going to have to be focused on innovation to make up for where you are weak.
Side Note: sometimes, these types of assessments help us uncover new information or see things in a new light. Uncovering weaknesses is really good, even if it can be disappointing. Iteration is the path to success. Honestly, assessing your business is critical to unlocking growth.