All the other business growth principles in the StacDek Framework fall under three primary principles. These principles are like gravity, you can ignore them, but they still affect you. 

1. Sell something people want to buy.
2. Tell the right people what you are selling in the right way. 
3. Have a business model that's repeatable and scalable. 
   

The three growth principles sound pretty simple, but when it comes to applying them to your business, they can get incredibly completed. We will give you examples for each principle that will help you understand how easy they are to overlook in your own business. 

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Any business that masters these principles will grow. I will give you an overview of each of the principles and then some real examples of how ignoring them created growth barriers for companies. 

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In the next few pages, we are going to briefly walk you through an explanation of each of the principles. We will also work through a series of questions to help you evaluate how your business is doing in relation to these principles.