Objectives and Key Results (OKR)

How will you know if you are on track?

Now that we've outlined your vision, it's time to talk about your objectives and key results. Your mission is like the mountain that you're currently climbing, and your strategies are the methods you're using to climb that mountain. That makes your objectives and key results the milestones that help you determine whether or not you are on track to the summit. 


Look at your current mission, and begin working backward; what are some key results that you would expect to see along the way to accomplishing your mission? For instance, if you were Henry Ford and your mission was to "democratize the automobile," then here are some possible objectives and key results you could have chosen. 


  1. Develop a production method that dramatically reduces costs and increases capacity.
  2. Bring a product to market that meets the needs of the average person. 
  3. Sell over 1 million model T's.
  4. Replicate production facilities in other countries. 


There are lots of objectives in Key results that you could choose to focus on, the important thing is to choose ones that are meaningful to you and easily measured. It's also important that the objectives and key results that you choose to highlight are representative of different stages of your company's progress toward achieving your mission. In other words, it should be impossible for you to reach all of your key results at the same time. Much like mile markers, you should reach your objectives and key results more or less in order.


If you want to understand more about OKR's, then you can click here to check out this course.

Up next

Strategic Priorities

What are the most important objectives for your business to focus on?

Course content

Business Plan Canvas
Business Plan Canvas
Objectives and Key Results (OKR)
Objectives and Key Results (OKR)
Strategic Priorities
Strategic Priorities
Next Steps
Next Steps

Objectives and Key Results (OKR)

How will you know if you are on track?

Now that we've outlined your vision, it's time to talk about your objectives and key results. Your mission is like the mountain that you're currently climbing, and your strategies are the methods you're using to climb that mountain. That makes your objectives and key results the milestones that help you determine whether or not you are on track to the summit. 


Look at your current mission, and begin working backward; what are some key results that you would expect to see along the way to accomplishing your mission? For instance, if you were Henry Ford and your mission was to "democratize the automobile," then here are some possible objectives and key results you could have chosen. 


  1. Develop a production method that dramatically reduces costs and increases capacity.
  2. Bring a product to market that meets the needs of the average person. 
  3. Sell over 1 million model T's.
  4. Replicate production facilities in other countries. 


There are lots of objectives in Key results that you could choose to focus on, the important thing is to choose ones that are meaningful to you and easily measured. It's also important that the objectives and key results that you choose to highlight are representative of different stages of your company's progress toward achieving your mission. In other words, it should be impossible for you to reach all of your key results at the same time. Much like mile markers, you should reach your objectives and key results more or less in order.


If you want to understand more about OKR's, then you can click here to check out this course.

Up next

Strategic Priorities

What are the most important objectives for your business to focus on?

Course content

Business Plan Canvas
Business Plan Canvas
Objectives and Key Results (OKR)
Objectives and Key Results (OKR)
Strategic Priorities
Strategic Priorities
Next Steps
Next Steps