The Lean Method

The fundamental concept behind the lean method is that you must get out of the building and test your assumptions at every stage.

The Three components of the Lean Method:

1) Business model design 

2)  customer Development 

3) Agile engineering (product or service development)


These three components help entrepreneurs be efficient with resources and time while launching their products or services faster. The lean method is a process to help you talk to customers, test your assumptions and improve your product. 


The fundamental concept behind the lean method is that you must get out of the building and test your assumptions at every stage because no plan survives first contact with customers. 


We covered business model design in one of our previous courses and are now diving into the second component of the Lean Method, Customer Development.  



Steve Blank and the Kauffman Foundation created this video. For more resources and videos, you can visit Steveblank.com. We recommend you buy his book The Startup Owner's Manual, which is the definitive guide to the customer development process. 

Up next

What is Customer Development

Customer Development is simply a formal process for testing your assumptions (or hypothesis).

Course content

Startups with Steve Blank
Startups with Steve Blank
The Lean Method
The Lean Method
What is Customer Development
What is Customer Development
Learning from experiments
Learning from experiments
Creating an MVP
Creating an MVP
Get to know your customers
Get to know your customers

The Lean Method

The fundamental concept behind the lean method is that you must get out of the building and test your assumptions at every stage.

The Three components of the Lean Method:

1) Business model design 

2)  customer Development 

3) Agile engineering (product or service development)


These three components help entrepreneurs be efficient with resources and time while launching their products or services faster. The lean method is a process to help you talk to customers, test your assumptions and improve your product. 


The fundamental concept behind the lean method is that you must get out of the building and test your assumptions at every stage because no plan survives first contact with customers. 


We covered business model design in one of our previous courses and are now diving into the second component of the Lean Method, Customer Development.  



Steve Blank and the Kauffman Foundation created this video. For more resources and videos, you can visit Steveblank.com. We recommend you buy his book The Startup Owner's Manual, which is the definitive guide to the customer development process. 

Up next

What is Customer Development

Customer Development is simply a formal process for testing your assumptions (or hypothesis).

Course content

Startups with Steve Blank
Startups with Steve Blank
The Lean Method
The Lean Method
What is Customer Development
What is Customer Development
Learning from experiments
Learning from experiments
Creating an MVP
Creating an MVP
Get to know your customers
Get to know your customers