What is Customer Development

Customer Development is simply a formal process for testing your assumptions (or hypothesis).

Through the Customer Development process, you are trying to answer the questions:
1) who is our customer?
2) What is the problem they are experiencing?
3) What are the possible solutions?

Steve Blank and the Kauffman Foundation created this video. For more resources and videos, you can visit Steveblank.com. We recommend you buy his book The Startup Owner's Manual, which is the definitive guide to the customer development process.

Up next

Learning from experiments

Your experiments test the components of your business model. You have to collect data and track feedback, or it's a waste of time.

Course content

Startups with Steve Blank
Startups with Steve Blank
The Lean Method
The Lean Method
What is Customer Development
What is Customer Development
Learning from experiments
Learning from experiments
Creating an MVP
Creating an MVP
Get to know your customers
Get to know your customers

What is Customer Development

Customer Development is simply a formal process for testing your assumptions (or hypothesis).

Through the Customer Development process, you are trying to answer the questions:
1) who is our customer?
2) What is the problem they are experiencing?
3) What are the possible solutions?

Steve Blank and the Kauffman Foundation created this video. For more resources and videos, you can visit Steveblank.com. We recommend you buy his book The Startup Owner's Manual, which is the definitive guide to the customer development process.

Up next

Learning from experiments

Your experiments test the components of your business model. You have to collect data and track feedback, or it's a waste of time.

Course content

Startups with Steve Blank
Startups with Steve Blank
The Lean Method
The Lean Method
What is Customer Development
What is Customer Development
Learning from experiments
Learning from experiments
Creating an MVP
Creating an MVP
Get to know your customers
Get to know your customers