There can be confusion about what a business model is. So the most important thing to remember is that your business model outlines how you plan to create, deliver and capture value.
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The four big questions a business model needs to answer are: Who will buy the company's product or service? What is the company going to sell? How will the company connect its products with its customers? Will the company make money (or how will it make money)? The best way to answer these questions is by creating a business model canvas.
