There can be confusion about what a business model is since many people use the term but don't share a universal definition. The most important thing to remember is that your business model outlines how your business works. The five big questions a business model answers are:

1. Who buys the company's product or service?
2. What does the company sell?
3. How does your company produce and deliver its products or services?
4. How does a company connect its products with its customers?
5. How will the company make money?
   

In the StacDek Framework, we look at the nine elements of any business that need to work together in unison to make a business model repeatable and scalable. 

Here are the nine parts of a business model that we evaluate in the StacDek Framework. 

1. Target Market
2. Value Proposition 
3. Channels 
4. Customer Relationships
5. Revenue Streams
6. Core Resources
7. Core Activities
8. Critical Partners
9. Cost Structure
   

We have already addressed your target market, value proposition, and the kind of relationship you want with your customers. Now we are going to focus on how your business functions in order to deliver on your value proposition to your target customers.