Channels are the way that you reach and engage with your target market. 

• How are we reaching our target market? Channels include communication, sales, distribution, and customer support. 
• Channels represent all your organization's touchpoints with customers throughout the customer lifecycle. The five customer lifecycle phases are awareness, evaluation, purchase, delivery, and after-sales. 
  

Channels can be everything from how you ship physical products to how you communicate with customers online. What are the most important channels your business needs to deliver on its value proposition effectively? Write your most important channels in the box provided on the StacDek Business Model Map.