What is your business's value proposition statement? You can copy and paste your Value proposition statement from the last template into the box on the StacDek Business Model Map PDF. 

Here is a quick overview reminder of what your value proposition statement covers. 

• How your business creates and delivers value for your target customer.
• What customer needs are you solving?
• What combination of services or packages of products enables you to meet this need?
• Remember that your value proposition might not be simply the goods or services you deliver to your customers. It should include the outcomes your offering creates in your customer's life. If you are in a competitive industry, then it's also good to communicate what makes your offering unique from your competitors —for instance, price, higher quality service, superior design, or convenience, to name a few.
  

Business is all about exchanging value. What value are you offering your customer in exchange for money? The value you're offering is not just the product or service you offer; it's the need you meet for the customer. 

You can create value for your target customer by offering better performance than the leading competitor or offering a highly customizable experience. You could also provide your product or service at a lower cost, improve design, or provide something new and improved.