Now that we've outlined your vision and strategies, it's time to discuss your objectives and key results (OKR). If your mission is the mountain, you're currently climbing, and your strategies are the methods you're using to climb that mountain. Then your objectives and key results are the milestones that help you determine whether or not you are on track to the summit. 

Look at your current mission, and begin working backward. What key results would you expect to see along the way to accomplishing your mission? For instance, if you were Henry Ford and your mission was to "democratize the automobile," here are some possible objectives and key results you could have chosen. 

1. Develop a production method that dramatically reduces costs and increases capacity.
2. Bring a product to market that meets the needs of the average person. 
3. Sell over 1 million model T's.
4. Replicate production facilities in other countries. 

There are lots of objectives in Key results that you could choose to focus on; the important thing is to choose ones that are meaningful to you and easily measured. It's also important that the objectives and key results you choose to highlight represent different stages of your company's progress towards achieving your mission. In other words, it should be impossible for you to reach all of your key results simultaneously. Much like mile markers, you should reach your objectives and key results more or less in order.

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