These will differ widely from person to person; the main thing is to start writing down your answer to the question, what are the principles and philosophies that guide your business? Please write as many as you want; at some point, you're going to have to pare this down, but for now, the goal is to get them out and begin wrestling with them. Try, and keep them ranked from most important to least important because if you end up with a big list, you will have to use just the top few in creating a vision statement.
Example: honesty, quality, service, and caring culture.
These will differ widely from person to person; the main thing is to start writing down your answer to the question, what are the principles and philosophies that guide your business? Please write as many as you want; at some point, you're going to have to pare this down, but for now, the goal is to get them out and begin wrestling with them. Try, and keep them ranked from most important to least important because if you end up with a big list, you will have to use just the top few in creating a vision statement.
Example: honesty, quality, service, and caring culture.