Fortunately, we've already gone through the process of identifying your "Why." As far as we are concerned, it's effective to use "purpose" and "why" interchangeably. Refer back to your golden circle and the "Why Statement" you created for your business. Go ahead and write down your Why Statement in the downloadable Document or PDF space.
Keep in mind that your purpose should never be attainable. Your purpose is the guiding star that you will forever be chasing.
Here are some examples of purpose statements:
Stanford University: To enhance and disseminate knowledge that improves humankind.
Pinterest: Bring everyone the inspiration to create a life they love.
Giro Sports Design: Giro exists to make people's lives better through innovative, high-quality products.
Patagonia: To be a role model and tool for social change.
Fortunately, we've already gone through the process of identifying your "Why." As far as we are concerned, it's effective to use "purpose" and "why" interchangeably. Refer back to your golden circle and the "Why Statement" you created for your business. Go ahead and write down your Why Statement in the downloadable Document or PDF space.
Keep in mind that your purpose should never be attainable. Your purpose is the guiding star that you will forever be chasing.
Here are some examples of purpose statements:
Stanford University: To enhance and disseminate knowledge that improves humankind.
Pinterest: Bring everyone the inspiration to create a life they love.
Giro Sports Design: Giro exists to make people's lives better through innovative, high-quality products.
Patagonia: To be a role model and tool for social change.